In this clip from www.artistshousemusic.org - Michael Blue Williams, a manager, explains different ways to become a manager, such as through an internship or an artist friend. He also discusses methods of finding talent, such as attending open mic nights or going to showcases. Williams stresses the importance of being educated on the music industry too. He recommends reading books or going to seminars. The necessary qualities of a good manager are covered as well. For instance, having great time management and communication skills are essential. Also in this segment, Williams points out who should not be a manager. Artist should not represents themselves or hire their families.
Cee Lo Green has inked with N.Y.-based Family Tree/Primary Wave Talent Management, the company helmed by veteran artist manager Michael “Blue” Williams. The full-service marketing division will play a key role in all future Green ventures, including the release of his upcoming solo album, The Lady Killer, in stores Nov. 9 on Atlantic Records. The album features the current hit single and viral phenomenon, “F*ck You,” which has garnered over 13 million plays on YouTube, racking up #1 chart positions across Europe. Williams has worked with such acts as Outkast, Macy Gray, Donnell Jones and Monica. Family Tree/Primary Wave Talent Management’s roster includes Cody Simpson, Kanye West discovery Big Sean and theTrio Lords and Lady.
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